The context: Andrew was teaching one of the last sessions at #medialit11 - a course for ordinands and others involved in media/church. The course has a good deal of content exploring social media with both Dr Bex Lewis and myself offering insight into this area. But there is also plenty on issues like running church comms; interview technique; the ethics of the virtual world; and the theology of communication.
Towards the end of a talk on the ethics of editing content, Andrew said he wanted to do something a bit more 'didactic' and start of a conversation on the principles needed for social media engagement. Much of what follows is a summation of his previous talks on the same subject given at Faith Online (which I think you can watch online), OpenSource (talks not yet online, I don't think) and on the MediaNet blog - can;t seem to link at the moment - will try later. So not much new here that we haven't been used to hearing from Andrew, but that doesn't mean it isn't important.
My posting the other day has led to some interesting comments (see below) and a brief response from Andrew. So, I've decided to leave my comments out (apart from a brief one below) and will post probably tomorrow on another complementary/similar/distorted set of proposals from a more postmodern point of view. I think there is too much and too little here.
1. Singularity of Personality :: I am one person although I may express myself in different ways in different contexts.
2. Humanising digital relationships :: Humanise the relationship between the person who creates content and the person who consumes that content. Fair Trade link between consumers and producers.
3. Conscientization :: people need to understand the power dynamics within that production/consumption process - the need to look at equality and co-operation rather than abusive power dynamics
4. Authority and Openness :: everything should be traceable to the real you! Be clear and authentic and let people check you! Andrew rejects the idea of pseudonimity online. In his online church he uses a pseudonym but easily trackable back to the real person.
5. Digital Justice :: making sure that access does not depend on wealth - digital apartheid? A preferential option for the digitally poor.
6. Mission and Service :: Global village connected by digitisation - what does it mean to do mission/to serve in a hyperconnected planet.
7. Embodiment :: the priority of embodiment.